Google Questions AI Overview Click Studies & Says Web Is Thriving
Jason Howell on the AI Inside podcast had Nick Fox, VP of Search at Google, on a few weeks ago. In that interview, he said that the methodologies used by the click studies done on AI Overviews can be "questioned." He added, "from our point of view the web is thriving."
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Daily Search Forum Recap: June 24, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says URL extensions don't matter for SEO...
Google Still Says URL Extensions Still Don't Matter
Google's John Mueller several years after posting a video named "Will removing “.html” from my URLs help my site?" still says URL extensions do not matter for SEO. He said it doesn't matter if you go with a .htm or a .html or go with no extension at all.
Search Video Recaps
New Google Search Emoji Answer Feature
Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you go to Google and it brings up websites that have the emojis and you can click copy to your clipboard... Well, Google is doing that right in search.
Google Expands AI Mode To India In Search Labs
Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. As you know, AI Mode is fully live, outside of Search Labs, for all US users and now Google is expanding access internationally.
Google Business Profiles Tests Social Profiles Above Google Posts
Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested right now.
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Google Undisclosed Blue Search Answer?
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Jun 23, 2025Google Touts Its Index Freshness As A Win For Google AI
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Jun 23, 2025The Industry Mourns The Loss Of Jill Whalen - Content SEO Hero & Legend
Jun 22, 2025Daily Search Forum Recap: June 20, 2025
Jun 20, 2025Picture of the Day
