Google has released the December 2024 spam update one day after the December 2024 core update was completed and just days before the big year-end holiday break. This release likely surprised most of us, but at this point, I guess nothing should surprise us.
Here is a recap of what happened in the search forums today...
Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update...
Google is testing a new style of sitelinks again (I cover these way too often). This one turns the sitelinks into shades / gray buttons.
Google Search will roll out an 'AI Mode' within Google Search that will look "nearly identical to its Gemini AI chatbot" according to some reports. We also saw sources post screenshot of early tests of AI Mode within the Google App and on Android devices.
Google seems to be testing adding buttons/links to nearby hotels and restaurants directly at the top of a Google Business Profile listing. This may be related to the Digital Markets Act (DMA) rules in European regions or it might just be some sort of other test.