Google Search Ranking Volatility Gets Heated Again February 10th
I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike, and some of the third-party tracking tools are showing volatility.
Latest Articles
Google Ads Recommended Experiments
Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.
Bing Tests Underlining Name & Price In Shopping Ads Carousel
Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
Search Video Recaps
Daily Search Forum Recap: February 12, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched new AI Mode retailer ads...
OpenAI Wants Advertisers To Prompt To Create Ads & Skip Agencies
Asad Awan, who is in charge of monetization at OpenAI was interviewed by his own company on "The Thinking Behind Ads in ChatGPT." It is a 25 minute interview and one part he discusses how he would like to see advertisers simply prompt to create ads and ad campaigns and not have to hire an agency or "performance marketers" to run ads on ChatGPT.
Google AI Mode Launches UCP-Powered Checkout
Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.
Archives
Google AdSense Adds New Triggers For Vignette Ads
Feb 12, 2026Google Ads New AI Mode Shopping Ad & Veo 3 Is In Asset Studio
Feb 12, 2026Google Releases Early Preview Of WebMCP
Feb 12, 2026Daily Search Forum Recap: February 11, 2026
Feb 11, 2026Bing Webmaster Tools Rolls Out AI Performance Report (With New Design)
Feb 11, 2026Would You Give Google Your ID Numbers To Remove Results About You
Feb 11, 2026Google Clarifies Google's Crawler File Size Limits Doc Again
Feb 11, 2026Google Sign In To Customize Top Stories - Preferred Sources
Feb 11, 2026Google Business Short Names Being Removed From Business Profiles
Feb 11, 2026Picture of the Day
