Google Search Ranking Volatility Heats Up Big Time Starting On February 2nd
I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up.
Latest Articles
Microsoft Publisher Content Marketplace - Pay For AI To License Content
Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premium content, and deliver better responses for consumers. In short, it will pay for using your content in its AI.
Google Hit Self-Promotional Listicles In Recent Unconfirmed Updates?
Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates. Lily Ray dug into a pattern she spotted with these types of pieces of content, mostly in the SaaS space, being hit hard with the January Google updates.
Search Video Recaps
Google On Serving Markdown Pages To LLM Crawlers
Google's John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn't say much but he did list a number of concerns and things you should be on top of, if you do go down that avenue.
Google Ad Network Invalid Clicks Report: Fraud vs Accidental
Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.
Googlebot File Limit Is 15MB But 64MB For PDF & 2MB For Other File Types
We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.
Archives
Google's First 2026 Winter Olympics Doodle: Curling
Feb 4, 2026Daily Search Forum Recap: February 3, 2026
Feb 3, 2026Google: Search Algorithms, Spam Detections & Policies Don't Fundamentally Change With AI Search
Feb 3, 2026Bing Multi-Turn Search Rolls Out Worldwide
Feb 3, 2026ChatGPT With Top Stories & More Visual Knowledge Panels
Feb 3, 2026Google's Top Crawling Challenges In 2025
Feb 3, 2026Google: Don't Spend Too Much Time On Redirects Analysis For SEO
Feb 3, 2026Daily Search Forum Recap: February 2, 2026
Feb 2, 2026Google On Recent Google Search Ranking Volatility - No Insights To Share
Feb 2, 2026Picture of the Day
