The Google Search rankings continue to be super volatile and heated even through today. This started back throughout most of January and it has really heated up even more so since January 21st or so.
Google has updated its tips to get more reviews help documentation with a new section on tips to write better review replies. This section includes how to make your replies positive and relevant and a section on giving helpful responses to negative reviews.
Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.
Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance," Google wrote.
Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. "I am beyond excited about Microsoft Advertising's new Ad Preview Hub! This is GA and should be live in your accounts in all markets," Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.
Here is a recap of what happened in the search forums today...