I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked off yesterday, January 15th, that the third-party tools picked up on. With this update, there is limited chatter, unlike the previous unconfirmed Google Search ranking update.
Google added an "Answer now" link or button to the Gemini app. Clicking "Answer now" will stop Google's Gemini from thinking and then give you an answer right away using Gemini 3 Flash model.
Google is testing adding to the verification section of the Local Service Ads detail screen various details and qualifiers. These details and qualifiers include attributes such as Passed License Check" , "Number Of Recent Bookings", "Passed Background Check" And "Has Business Insurance."
As you know, Google has appealed its search monopoly ruling and with that, filed a number of new documents with the court. One is an affidavit of Elizabeth Reid, Google's Vice President and Head of Search. The other is of Jesse Adkins Director of Product Management for Search Syndication and Search Ads Syndication.
Here is a recap of what happened in the search forums today...
Here is a weird one - one person named Kunjal Chawhan spotted a Google AI Overview that had an HTML font strikethrough in the text. So it looks like Google is offering an answer, but it's struck through as a false answer...