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Google Search Engine Optimization

Google: We Don't Penalize For Old Outbound Links With Shady Content

Google: We Don't Penalize For Old Outbound Links With Shady Content

Google's John Mueller was asked if Google would penalize a site for old outbound links to a site that once hosted quality content and now changed ownership and hosts shady content. John said Google won't penalize such links; he said "no" and added, "the web is full of turmoil."

Aug 31, 2026 - 2:59 pm
Google

Google European Search Dataset Licensing Program Details

Google European Search Dataset Licensing Program Details

Google has updated its Google European Search Dataset Licensing Program page with details on the program. Google has been designated as a "gatekeeper" under the DMA and is thus legally required to share its search data with competing search engines to foster fair competition.

Aug 31, 2026 - 12:13 pm

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Search Forum Recap

Daily Search Forum Recap: August 31, 2026

Daily Search Forum Recap: August 31, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search is making AI Overviews fully expanded for some queries, making it more like AI Mode and pushing the core search results down...

Aug 31, 2026 - 10:00 am
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Microsoft Advertising New Updated Design Preview

Microsoft Advertising New Updated Design Preview

Microsoft Advertising is previewing a new design and usability update for its ad platform. This update has a redesigned navigation and improved tables and layouts. This update should make managing your ad campaigns more efficient and intuitive.

Aug 31, 2026 - 7:51 am

Google Search Volatility

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Google Merchant Center Popular Products Enhanced Coverage & Insights

Google Merchant Center Popular Products Enhanced Coverage & Insights

Google posted a note that it has made enhancements to the Merchant Center's Popular products reports. Specifically, the coverage and insights sections were improved back in June of this year, but Google just posted about this information on this past Friday afternoon.

Aug 31, 2026 - 7:41 am
Bing Search

Microsoft Forcing Copilot Users To Login But Not For Copilot Search Answers

Microsoft Forcing Copilot Users To Login But Not For Copilot Search Answers

Microsoft is now forcing all users to log in before using Copilot, but this currently does not apply to Copilot Search answers within Bing Search. When you try to go directly to Copilot, even by clicking on the Copilot button on Bing's home page, you are asked to sign into your account.

Aug 31, 2026 - 7:31 am
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Google AI Mode With Inline Shopping Carousel Ads & Single Ad Unit

Google AI Mode With Inline Shopping Carousel Ads & Single Ad Unit

Google is now showing shopping ads in a carousel format inline within AI Mode results. Plus, Google is also showing a similar ad unit at the bottom of the AI Mode results. We got a lot of ads in AI Mode now, and I guess Google is looking for more and more ways to monetize those ads.

Aug 31, 2026 - 7:11 am