Reasons to Outsource PPC Campaigns

Oct 16, 2005 - 8:12 pm 0 by

A Search Engine Watch Thread featured late last week, asks the question, Why Should a Business Outsource a PPC Campaign?

The reasons listed:

  • A SEM firm has years of experience managing PPC campaigns.
  • Automation. SEM firms have software to manage it (is that a good thing?)
  • SEM firms can create targeted landing pages.
  • SEM firms have sophisticated tracking capabilities and are able to specify which keywords are performing better.
  • Many SEM companies have a wide range of marketing experience across many industries.
  • Time...is it more economically feasible for them to employ a person in house to do this or outsource it?
  • A dedicated consultant is more skilled at scanning the environment to determine if there are threats or trends that require incremental or fundamental strategy shifts.

Join the discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2024 Spam Update Burns Through Christmas

Dec 26, 2024 - 7:51 am
Google Ads

Google Merchant Center Now Allows Some Inconsistent Languages Across Site & Feeds

Dec 26, 2024 - 7:41 am
Google News

Why Apple Wants To Be Involved In Google's US Antitrust Case

Dec 26, 2024 - 7:31 am
Google Ads

Google Ads Bug May Lead To Broad Match Quietly Being Turned On

Dec 26, 2024 - 7:21 am
Misc Google

Googlers Working Christmas & Christmas Eve (2024 Edition)

Dec 26, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: December 24, 2024

Dec 24, 2024 - 10:00 am
Previous Story: Danny Sullivan & Brett Tabke Hug Spam