Yahoo! Makes Sense of Wikipedia in SERPs

Feb 24, 2006 - 7:57 am 0 by

Yahoo! posted a new blog entry last night named Going deeper into the Wikipedia which describes Yahoo!'s approach to utilizing the Wikipedia. If you do a search and a wiki result is found within the SERPs, no matter if it is #1 or 100, it shows "Quick Links" to deeper wiki pages. For example, conduct a search on coffee and scroll down to the wiki result. You will see links to "Etymology and history - The cafe - Coffee bean types" on the site of Quick Links.

Google's approach is a bit different, they place the Wikipedia results, when they deem it appropriate, in the One Box location. Giving them prime real estate, and placing wikipedia results at the top, which may not be as useful as the way Yahoo! does it. So does Google still treat Wiki too well?

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Google

Google Drops Event Rich Results Carousel On Desktop Search: Bug?

Apr 21, 2025 - 7:51 am
Google

Google Live Demo Of Android AR Glasses

Apr 21, 2025 - 7:41 am
Search News

IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Apr 21, 2025 - 7:31 am
Bing SEO

Bing Webmaster Tools Working To Streamline Email Notifications

Apr 21, 2025 - 7:21 am
Bing Search

Microsoft Launches Copilot Merchant Program

Apr 21, 2025 - 7:11 am
Previous Story: Yahoo Interviewing Individual YPN Publishers?