Google AdWords Displays Ad Scores: Pscore, mCPC & thresh

Apr 29, 2008 - 8:23 am 4 by
Filed Under Google Ads

A WebmasterWorld thread has discussion around one advertiser noticing Google displaying three scores directly under a Google Netherlands ad. Here is a picture of the ad with the scores underneath the ad:

adwords scores

So I began to do some research and it seems someone else saw the score for a different search today as well, on Google.de. Here is a screen capture, but even though the webmaster highlighted the score with the middle ad, I have a feeling the score is associated with the top ad:

adwords score

Here is another:

adwords score

So what does the scores mean? - Pscore: 0.00101 - mCPC: 10.0000 - thresh: 0.0001

mCPC, seems logical, the minimum cost-per-click for the ad is $10? The Pscore and thresh, I am not sure about.

It seems like many folks are spotting this in Google's international search engines.

We have forum discussion at WebmasterWorld and at Abakus German Forum.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 9, 2026

Sep 9, 2026 - 10:00 am
Google Search Engine Optimization

Google: Sometimes There Is No Absolute Right Answer For SEO

Sep 9, 2026 - 7:51 am
Google Ads

Google Merchant Center AI Performance: AI Search Intent, Terms & Attribution

Sep 9, 2026 - 7:41 am
Google Ads

Google Ads Local Customer Optimization & Store Sales In Data Manager

Sep 9, 2026 - 7:31 am
Google

Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews

Sep 9, 2026 - 7:21 am
Google Ads

Google Ads Location Asset Requirements Update

Sep 9, 2026 - 7:11 am
Previous Story: Buying 70,000 Links From Same Site Equated to "SEOicide"