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SEO Through Blogs & Feeds from SES Chicago '09

Dec 7, 2009 - 4:00 pm 0 — by Barry Schwartz

Filed Under SES Chicago 2009

Below is live coverage of the SEO Through Blogs & Feeds from the SES Chicago 2009 (official SES Chicago Site) conference.

This coverage is provided by Barry Schwartz of RustyBrick.

We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

SEO Through Blogs & Feeds

(12/07/2009)

3:19

Barry Schwartz:

Been having internet issues, I hope this works... If not, I'll post everything when I get a live connection.

Monday December 7, 2009 3:19 Barry Schwartz

3:24

Barry Schwartz:

The internet is horrible, both the SES wireless and broadband mobile wireless devices don't work well in the basement of the Hilton. So I am taking manual notes for now.

SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Moderator:
Rebecca Lieb, VP, U.S. Operations, Econsultancy
Speakers:
Mark Jackson, SEW Expert & President/CEO, VIZION Interactive
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Sally Falkow, President, PRESSfeed
Daron Babin, CEO, Webmaster Radio

First up is Sally Falkow from Press-Feed.com. She explain the web is no longer about static pages anymore. It is about streams, feeds and syndication.

Feeds is what it is all about now, she explains. You need to give a way for syndicate your content. Make your content available in feeds. Make it easy to share and post to social sites.

Google's definition of a blog is a page with a feed. IT doesn't have to be in a blog format. You can have all types of content going out in feeds, it doesn't have to be a blog.

Link Building in 2010: The best way to get links now is in editorial content out there on the web today.

She shows an example of the Marriott doing it for travel articles on destinations. Skin MD does educational articles. Holland America does it also.

How do you do this? When you create a piece of content, also put it in a feed at the same time. If your feed is done correctly, the search engines will come more often. It will also be found by aggregators. All of these aggregators have their own audiences. Most of them are involved in the social web. These links are helpful and you get more links from that.

Monday December 7, 2009 3:24 Barry Schwartz

3:24

Barry Schwartz:

I think I may be back for now...

Monday December 7, 2009 3:24 Barry Schwartz

3:25

Barry Schwartz:

Make sure to first put the contnet on your site before it goes on the wire, this way they know the source.

Monday December 7, 2009 3:25 Barry Schwartz

3:25

Barry Schwartz:

Make your feeds available on your web site, make them easily discoverable.

Monday December 7, 2009 3:25 Barry Schwartz

3:26

Barry Schwartz:

Mark Jackson, SEW Expert & President/CEO, VIZION Interactive is next up.

Monday December 7, 2009 3:26 Barry Schwartz

3:27

Barry Schwartz:

Subdomains on WP/Typepad is not the best bet for you.

Monday December 7, 2009 3:27 Barry Schwartz

3:28

Barry Schwartz:

Subdomain on your domain:

Host it anywhere on any IP
Good if you have a lot of domain on the root domain
You can piggy back off the root domain power (age,trust)
Good backlinks to subdomain

Monday December 7, 2009 3:28 Barry Schwartz

3:29

Barry Schwartz:

Also, if you have reputation management issues, this can get you another link in the search results.

Monday December 7, 2009 3:29 Barry Schwartz

3:31

Barry Schwartz:

Lots of brands do this, NewBalance, Walmart, etc.

Monday December 7, 2009 3:31 Barry Schwartz

3:32

Barry Schwartz:

He then shows some examples.

Monday December 7, 2009 3:32 Barry Schwartz

3:32

Barry Schwartz:

Reasons for doing a separate domain:

• Unbiased when a new domain
• Completely different host, no affiliaation
• Links to the main site will be more natural
• But it is a new domain, and building that up will take time.

Monday December 7, 2009 3:32 Barry Schwartz

3:33

Barry Schwartz:

Reasons for doing a seperate domian:

Unbiased when a new domain
Completely different host, no affiliaation
Links to the main site will be more natural
But it is a new domain, and building that up will take time.

Monday December 7, 2009 3:33 Barry Schwartz

3:33

Barry Schwartz:

Subdirectory:

A great way to create lots of quality content and links to a new domain name. It can be part of your global navigation (not sure why you cannot do this for sub domains). Also it is great to get links to subdirectories.

Monday December 7, 2009 3:33 Barry Schwartz

3:34

Barry Schwartz:

Wordpress is his favorite set up for a blog, seo wordpres plugin, socialize tools, feeds, feed snippets to recent posts, etc.

Monday December 7, 2009 3:34 Barry Schwartz

3:35

Barry Schwartz:

Also look at your robots.txt file, but be careful what you do here.

Monday December 7, 2009 3:35 Barry Schwartz

3:35

Barry Schwartz:

All in One SEO Pack is a great plugin for WordPress.

Monday December 7, 2009 3:35 Barry Schwartz

3:37

Barry Schwartz:

When setting up your blog, set up your categories properly.

Monday December 7, 2009 3:37 Barry Schwartz

3:37

Barry Schwartz:

Writing for Blogs you want to identify key topics, keyword areas to write about. Be ready for breaking news in your industry.

Monday December 7, 2009 3:37 Barry Schwartz

3:37

Barry Schwartz:

If you do not promote your posts it won't go anywhere. Have a network of friends where you can share this.

Monday December 7, 2009 3:37 Barry Schwartz

3:38

Barry Schwartz:

Last up is Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing (I guess Daron is not up after)

Monday December 7, 2009 3:38 Barry Schwartz

3:38

Barry Schwartz:

Lee is talking about links in this area.

Monday December 7, 2009 3:38 Barry Schwartz

3:39

Barry Schwartz:

Lee quotes this morning keynote, "Content with no links has no value."

Monday December 7, 2009 3:39 Barry Schwartz

3:40

Barry Schwartz:

TopRankBlog.com, his blog, he has over a 1.5 links from over 20,000 domains. He compared that to other sites, and he is doing very well, he said.

Monday December 7, 2009 3:40 Barry Schwartz

3:41

Barry Schwartz:

Tips:
1. Be Social (online and in person)

Your blog is your central place for all your social content. Social exposure increases awareness. Allocate resources not to just creating the content but also to promoting it.

Monday December 7, 2009 3:41 Barry Schwartz

3:42

Barry Schwartz:

2. Make sharing easy with twit this, share on facebook, delicious, stumbleupon, google, etc.

Monday December 7, 2009 3:42 Barry Schwartz

3:42

Barry Schwartz:

He talks about the power of retweet, it creates a cycle and links.

Monday December 7, 2009 3:42 Barry Schwartz

3:43

Barry Schwartz:

Average retweets for his content is between 50 and 175 ( i think he said that)

Monday December 7, 2009 3:43 Barry Schwartz

3:44

Barry Schwartz:

3. Make a big a#@ list (i.e. adage 50)

Monday December 7, 2009 3:44 Barry Schwartz

3:44

Barry Schwartz:

http://www.google.com/search?q=SEM+Blogs

Monday December 7, 2009 3:44 Barry Schwartz

3:45

Barry Schwartz:

4. Write guest posts ... the key is to ask the editor if you can write at their site.

Monday December 7, 2009 3:45 Barry Schwartz

3:45

Barry Schwartz:

You cannot just ask, you need to show them trusting.

Monday December 7, 2009 3:45 Barry Schwartz

3:45

Barry Schwartz:

5. Leverage Public Relations...

Monday December 7, 2009 3:45 Barry Schwartz

3:46

Barry Schwartz:

Know how to utilize press releases...

Monday December 7, 2009 3:46 Barry Schwartz

3:46

Barry Schwartz:

Any stories about you going into the press? Make sure to ask for a link. Most wont link, but ask and some will.

Monday December 7, 2009 3:46 Barry Schwartz

3:48

Barry Schwartz:

Your Next Steps:

Decide what is your big list?
Find influential blogs and offer a guest post, and ask again
Build out a social network
Analyze inbound links to top blogs in your industry

Monday December 7, 2009 3:48 Barry Schwartz

3:48

Barry Schwartz:

Creat great articles and market them

Monday December 7, 2009 3:48 Barry Schwartz

3:49

Barry Schwartz:

Daron Babin, CEO, Webmaster Radio shows up in a shower robe

Monday December 7, 2009 3:49 Barry Schwartz

3:50

Barry Schwartz:

He said he wants to make a point... You can optimize right and make money or you have to get a side job.

Monday December 7, 2009 3:50 Barry Schwartz

3:51

Barry Schwartz:

He then shows a video of him stripping (well his face on a body), actually, it is all the speakers stripping to chipanddales music. Very funny.

Monday December 7, 2009 3:51 Barry Schwartz

3:52

Barry Schwartz:

He is talking about "MU"

Monday December 7, 2009 3:52 Barry Schwartz

3:53

Barry Schwartz:

Imagine running tons of wordpress blogs, a network of blogs. If it is all run from the main wordpress interface, it can be a huge pain.

Monday December 7, 2009 3:53 Barry Schwartz

3:53

Barry Schwartz:

From a feed standpoint, then you got to figure out what you want to put out.

Monday December 7, 2009 3:53 Barry Schwartz

3:55

Barry Schwartz:

The optimization of your themes need to carry down to your sub themes. If you do not do this right, you will have lots of weird search results come up. Why? Because if you don't use it right, it will have issues.

Monday December 7, 2009 3:55 Barry Schwartz

3:55

Barry Schwartz:

Joast de Valk helps him at his WordPress stuff and he rocks.

Monday December 7, 2009 3:55 Barry Schwartz

3:57

Barry Schwartz:

So he goes on about issues with templates and feeds by using WordPress plugins wrong.

Monday December 7, 2009 3:57 Barry Schwartz

3:57

Barry Schwartz:

He recommends you keep it simple...

Monday December 7, 2009 3:57 Barry Schwartz

4:01

Barry Schwartz:

Daron goes through customizing WordPress. I rarely add my opinion, but seriously, in his case, he should be going completely custom to keep things simple. :)

Monday December 7, 2009 4:01 Barry Schwartz

4:02

Barry Schwartz:

Q&A Time...

Monday December 7, 2009 4:02 Barry Schwartz

4:06

Barry Schwartz:

4:30pm (central) last two sessions of the day we are covering are:

Customer Insights via Search Engine Tools covered by Chris Boggs & Marty Weintraub
Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter? covered by Barry Schwartz

Monday December 7, 2009 4:06 Barry Schwartz

4:06

Previous Story: Meaningful SEO Metrics: Going Beyond the Numbers from SES Chicago '09

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