Google's Mysterious 1e100.net Ruling the Web

Feb 8, 2010 - 8:31 am 36 by
Filed Under Misc Google

Back in December, I spotted a WebmasterWorld thread with a webmasters asking why Google is pulling in commands from 1e100.net, as opposed to Google.com. At first, I thought it was nothing and let the thread go.

But now, it appears that this is a significant domain. Back then, Tedster, the administrator at the forum said:

Some thoughts about the domain name itself. Google probably wanted to use 10e100, since that character string means 10 to the 100 power - in other words, a googol. Not sure why they settled for 1e100, because that only comes out to a measly 1.

The Register today reported that this domain, 1e100.net, "is now visited by nearly three per cent of all net users, making it the 44th most visited domain on the interwebs." The Register asked Google about this, and reported back:

Asked for comment, Google merely said the domain is used to "identify the servers on our network," and it hinted that such identification involves reverse DNS lookup - the process of determining which domain name is associated with a particular IP address. Reverse DNS is often used by anti-spam services to verify email senders, but it's also used a general means of ensuring a network is working as it should be working.

Might just be one of those geek factors, Google is so well for.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 19, 2024

Nov 19, 2024 - 10:00 am
Google Search Engine Optimization

Google Search Console Finally Drops The Page Experience Report

Nov 19, 2024 - 7:51 am
Google

Google Tests Removing EU-Based News Publishers From Search

Nov 19, 2024 - 7:41 am
Google Ads

Google Ads In Store & Online Tab & Near You Sponsored Ads

Nov 19, 2024 - 7:31 am
Google

YouTube Often Within Google Discover Feed & AI Overviews

Nov 19, 2024 - 7:21 am
Google

Google People Also Ask Dropping More Results Button?

Nov 19, 2024 - 7:11 am
Previous Story: Bing Powers More of Facebook Search