Google announced earnings last night and reported revenues of $14 billion and profits of about $3.5 billion for their first quarter of 2013. The key highlights for search marketers are on paid clicks and cost-per-click.
- Paid Clicks – Paid clicks increased approximately 20% over the first quarter of 2012 and increased approximately 3% over the fourth quarter of 2012.
- Cost-Per-Click (CPC) – CPC prices decreased approximately 4% over the first quarter of 2012 and decreased approximately 4% over the fourth quarter of 2012.
There are currently 38,739 Googlers on staff at the end of the quarter, not including Motorola employees.
The stock price is up a bit in after hours.
Forum discussion at WebmasterWorld.
