Google's "Big Memory" On 404 Pages

Apr 9, 2013 - 8:51 am 13 by

Google 404 ErrorA Google Webmaster Help thread brings up a common question I see from webmasters, publishers and SEOs - why does Google Webmaster Tools continuously show old 404 pages in Webmaster Tools when those pages are either no longer linked to or 404ed.

Google's John Mueller said you don't have to worry about it. He said "Google has a big memory" and often Google will continue to retry the 404ed URLs over and over again, just to be sure. Plus, if anyone on the Internet is still linking to a 404ed page and Google crawls that link, they will try it again.

Having 404ed pages is not something that is an issue by itself. Of course, if the 404ed page shouldn't be 404ed then that is an issue. But if the page does not exist, it should report a 404 error, that is what it is made to do.

Google's John Mueller said:

If we've seen a URL once, we're likely to retry it again and again, especially if we should run across new links to that URL. This isn't something that you really need to worry about, it's absolutely fine and even expected that a website returns 404 for URLs that don't exist. Assuming these are URLs that you don't want to have indexed, then these 404 errors will not negatively affect your site's performance in search. Having 404s is fine.

For more details, see this Google blog post.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Previous Story: Google: Be Careful Hiring An SEO To Manage Your Google Maps Listing