Google announced they are updating their privacy policy, switching from more than 60 different privacy policies to one single privacy policy across all their products.
Google said this "new, simpler policy will make it easier for people to understand our privacy practices." But yet, it is scaring a lot of people. Why?
Well, watch the video, around 1 minute and ten seconds in:
Google will be able to tell you when you will be late for a meeting based on your calendar, location, local traffic and weather conditions.
Now, I find that to be cool. But the privacy folks?
Danny Sullivan posted his detailed thoughts on the change.
A WebmasterWorld thread suggesting that to use the Google services they will make you sign in and if you sign in to every property, Google will be able to track your every move, likes, dislikes, searches, etc. Honestly, I doubt they will require you to sign in to do a search but it doesn't mean they won't cookie you and track you to YouTube, Gmail, Google Maps, your Android phone and so on.
In any event, see the updated privacy policy page over here.
Forum discussion at WebmasterWorld, Google News Help, Google Web Search Help, Google Maps Help and Google Places Help.