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Search Forum Recap

Daily Search Forum Recap: November 18, 2025

Daily Search Forum Recap: November 18, 2025

Here is a recap of what happened in the search forums today...

Nov 18, 2025 - 10:00 am
Google Search Engine Optimization

Google: Consistency Is The Biggest Technical SEO Factor (Still In 2025)

Google: Consistency Is The Biggest Technical SEO Factor (Still In 2025)

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest technical SEO factor."

Nov 18, 2025 - 7:51 am

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Google Ads

Google Ads Campaign Total Budget For PMax Is Live

Google Ads Campaign Total Budget For PMax Is Live

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.

Nov 18, 2025 - 7:41 am
Bing Ads

Bing Microsoft Advertising Ads Label - Ads Related To: Query

Bing Microsoft Advertising Ads Label - Ads Related To: Query

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions"

Nov 18, 2025 - 7:31 am
Google

Google Search Weather Results Update - WeatherNext 2

Google Search Weather Results Update - WeatherNext 2

Google confirmed a new search algorithm update - well, this is just a weather feature - but it is a stormy one. Well, maybe not. Google said Google Search's weather results were updated to what they call WeatherNext 2 - Google's "most advanced and efficient forecasting model."

Nov 18, 2025 - 7:21 am