I know we are coming off a heated and very nerve-wracking election day but I am noticing some big Google Search ranking volatility kicking up in the past 24-hours. It might be from the election buzz, but I suspect it is wider than that.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search is heating up again...
I've been wondering how the majority of sites hit by Google's September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of them) have seen a 20% increase since the August 2024 core update. Some had full recoveries but most did not, and most saw no lifts at all.
Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns. Microsoft made a couple of changes to Shopping Audience campaigns.
Google has been rolling out a new Google Shopping interface, we've covered it numerous times, and I think it is now rolled out. But Google is now promoting the new Google Shopping by placing a "new" label on the Shopping tab link at the top of the Google Search interface.
Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the "Shop now" text, where you can either go to the retailers site to buy or click the bag icon to likely check out with Google (I am guessing).