As I mentioned in my Friday video, there were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th. It seems like Google kicked some of its search ranking servers, and as a result, we are seeing an unconfirmed Google search ranking update, with a lot of volatility throughout last week, but it kicked into high gear on Friday.
Here is a recap of what happened in the search forums today...
This week, we covered more Google Search ranking volatility. Google said it sends billions of clicks to websites every week through AI search. Large publishers are fed up and strongly considering...
Google continues to add more AI features to the Google Merchant Center portal. We saw Merchant Advisor added earlier this year, AI performance reports added just the other week, and now we are seeing more AI sprinkled throughout Merchant Center. This includes AI summary insights, search suggestions and previous chats on the Merchant Center dashboard.
Microsoft is testing fading out the related searches in the Bing Search results. When you hover over a related search, that one stands out and the other related searches options then get faded/blurred out.
Last May, Google announced AI Max within Google Ads is rolling out in closed beta globally. Well, more are now seeing AI Max for Shopping campaigns this past week. This also includes text customizations and final URL expansion within AI Max.
Google Ads now uses its AI to make recommendations within the conversion summary dashboard. Google will give you actions to "improve your conversion measurements," and those recommendations are labeled "Recommended by Google AI."
Google is updating the Google Ads certification applications and standards for gambling, including gambling jurisdictions, online non-casino games and social casino games on August 26, 2026. All new applicants must use the revised forms when obtaining certification with Google.