I know I just reported on an unconfirmed Google Search ranking update from this past Saturday, October 24th. But I am now seeing a larger spike in volatility, along with an increase in SEO community chatter around another unconfirmed update over the past 24 hours.
Google has finally added the ability to manage and control third-party ordering services on an individual basis for restaurants within Google Business Profiles. So you can disable features completely or partially from within Google Business Profiles.
Google announced it is expanding ads in AI Mode to several more countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in Q4 Google will also expand ads in AI Mode to Brazil, Mexico, and the United Kingdom.
Microsoft reported its first quarter 2027 earnings, showing that its search and advertising revenue was up 12%, indicating its ad growth was 2 points higher than the previous quarter. The previous quarter it was up 10%, before that was up 12%, before that up 10% before that, up 16% and the one before that was 21% and this quarter, it is only up 10%.
Google reported its earnings today, its Q3 2026 earnings report showed search ad revenues up by 10.5% at $82 billion and overall revenue was up 25% at $127.6 billion. As you know, I specifically like to dig in as best as I can on the search ad revenue side to see how Google Ads has performed.
Google Ads has just released a minor update to its Google Ads API, this is version 26.1. This update touches on assets, campaigns, local services, recommendations, reporting, and targeting.
Google announced today that you and your developers can now build apps for Google Search and Gemini. Google wrote, "today we’re launching the preview of our Connected Apps Platform, a unified way for more app developers to bring their capabilities directly into Gemini and Search."
Google is out with a new video in The Non-Canonical Cabinet series, this one is on 404 pages and why they are not scary. I like how they also timed the video with a Halloween theme.