Google officially announced the rollout of the November 2026 core update just now, on Tuesday at around 1:07 pm ET. This core update is expected to take about 2 weeks to roll out. Google said, "This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."
OpenAI has just announced the ChatGPT Business Hub, Businesses in ChatGPT. This business hub offers analytics on mentions, profile views, and, you guessed it, clicks to websites! Yes, OpenAI is showing us how many people click from ChatGPT to our website.
Google released Gemini 4 Carbon, its "strongest model with frontier performance in cybersecurity capabilities and long-horizon agentic workflows across complex knowledge work, software engineering, and scientific reasoning," and it is now available in Google Search via AI Mode for subscribers.
Yahoo announced updates across Yahoo Search and Yahoo Scout including that Yahoo Scout is now out of beta and Yahoo Search added Pivot Search. Plus, Scout has now processed over 3 billion answers since it launched earlier this year.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it can take time for search to understand the unique value of new websites...
Google's John Mueller said it can take Google Search some time to understand a new site's "unique value" and then rank it accordingly. He said on Bluesky in response to a new site not being fully indexed quickly enough, "It's a fairly new site, and you've been busy with content - it can take time for the systems to understand the unique value of it all."
Google is testing removing the action buttons, reviews, photos, etc from the AI Overview version of the local pack. This makes it harder for searchers to visit your website, call your business, get directions and so on, from Google Search.
Google Ads is rolling out a new option named "Ads with pay-per-lead goals terms." Advertisers must opt into this setting to activate it.