Google Performance Reports Showing Weird Spike In Clicks For Some Sites
Google Search Console's performance report is showing a weird spike in clicks for some sites over the past couple of days. It is not impacting all sites, and it might be a bug, but some are seeing this huge increase in clicks reported by Search Console.
Latest Articles
Server Side Google Tag Manager To See Full IP Addresses
Server-side Google Tag Manager will soon be able to process and see your visitors' full IP addresses. Google wrote, "Starting January 11, 2027, server-side Google Tag Manager (SGTM) will allow tags to process standard network signals like IP address to facilitate improvements to Ads measurement and personalization."
List Of Google Twiddlers For Re-Ranking Search Results
Twiddlers are adjustable rules or systems that Google uses to fine-tune search results. They can re-rank the search results. Twiddlers can boost, demote, or otherwise rework search results based on specific, dynamic criteria, signals, or business rules such as NavBoost, user engagement, freshness, or manual/algorithmic filters.
Search Video Recaps
Google Updates Crawled - Currently Not Indexed Details
Google has updated the page indexing report help documentation, specifically the "Crawled - currently not indexed" section. It now says Google doesn't index all pages, this is a common message, it doesn't necessarily indicate an issue and more.
Daily Search Forum Recap: November 3, 2026
Here is a recap of what happened in the search forums today...
Google Will Turn Off Google Search For K-12 Schools & Testing Learning Beta
Google announced it will "entirely" turn off Google Search, along with Gemini, Gemini Notebook, and Gemini in Classroom for K-12 schools. "Access to these products will be entirely off for K-12 student accounts until school administrators explicitly turn them on," Google wrote.
Google AI Mode Biased: It Only Shows Links To Google Flights
Over the weekend, I tested out using Google AI Mode to get flight information and 100% of the time, the only links available within the AI Mode responses were to Google Flights. I am sure the Digital Markets Act (DMA) folks in Europe are going to like this.
Google Tests Removing AI Mode Button From Search Bar
Google is supposedly testing removing the AI Mode button from the Google Search bar. I cannot replicate this, but it doesn't surprise me that Google would test removing the AI Mode bar for a tiny subset of searchers to compare how it performs versus when the AI Mode button is available.
Archives
Only Home Page Indexed? Might Be A Google Search Quality Issue
Nov 3, 2026Google Ads PMax Campaigns May Filter Out Navigational & Brand Queries
Nov 3, 2026Google Ads Asset Scheduling With Day Grouping (Weekends/Weekdays)
Nov 3, 2026Google On How To Block Popups Using Robot.txt In Search
Nov 3, 2026Google AI Overviews For Brands Moved To Right Column
Nov 2, 2026Daily Search Forum Recap: November 2, 2026
Nov 2, 2026November 2026 Google Webmaster Report
Nov 2, 2026Picture of the Day
