Google Search seems to be heating up this morning, I am seeing a huge spike in chatter in the past few hours and the tools may be starting to heat up as well. We will know more tomorrow but I am suspecting we are seeing the start of a Google update, hopefully one Google will confirm soon but I doubt it.
Google Search Live is now powered by Google's latest AI model, Gemini 3.8 Live. Search Live has been around for a couple years now, both in audio only format and then video format. Search Live was released globally in March, and before that, it removed the opt-in requirements.
Google announced new ad metrics that are being tested within the Chrome User Experience Report (CrUX). These metrics include Ad Count, Ad Density, Ad Weight (Network) and Ad Weight (CPU).
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am seeing signs of a big update lurking with Google Search...
Google announced a delay in processing applications for access to the Google Business Profile API. This was posted by Victoria Kroll in multiple languages in the Google Business Profiles support forum.
Google is testing a text-based link format for ads within AI Mode. So the ads look like normal AI Mode responses, with normal looking text links with anchor text, but they are labeled as "Sponsored" above the AI-generated response.
Google has posted the date of when the Google Ads bidding update, the target-based bid strategies rolled out, completed globally. It started on yes, August 17, 2026 and completed on August 27, 2026.
Google Ads added a new option within your Performance Max campaigns to select "Where should people go after clicking your ads?" The two available options for that question are (1) Your website and (2) Google Business Profile (optimized for ads).