It's been about two weeks since we reported on a Google Search ranking update, whether confirmed or unconfirmed. But the truth is, the October 27th update lingered on for like a full week. Since then, ranking volatility has been relatively calm, but that may be changing over the past 24 hours.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is working on a ChatGPT like Search Console, we have a screenshot...
A couple of weeks ago, Google announced Multiturn ads, ads show up on responses to follow-up user queries. Well, those ads seem live. I was testing AI Mode on Friday afternoon and here are screenshots and videos of Multiturn ads in AI Mode.
Google may automatically add booking links to some local business profile listings. I noticed that on my own profile, I had a booking link added and Brandon Schmidt, Joy Hawkins and Syed Amir posted on Friday that this seems to be happening for more businesses. And in some cases, the booking links break and go to a 500 error on Google's website.
Microsoft is showing ads at the top of the Bing AI Mode (formerly Copilot Search) results. Bing will show both normal search ads and also shopping ads at the top.
Google is testing more AI-generated summaries within its search ads. This one shows AI-generated summaries above the grouping of the sponsored results, summarizing all the ads from all the advertisers, with also AI-generated summaries below each ad description.
Google has launched Data Manager in Google Analytics. Data Manager in Google Analytics, "is a centralized data management tool, which lets you manage your data streams and connected products all from a single home page," Google wrote. "It can help you visualize your data connections and their status directly, by establishing a clear visual link between your data sources and their usage," Google added.
Google Ads is testing a new section in the advertiser console named "Asset Activity." Asset Activity is labeled "Beta" within Google Ads and it uses Google AI to give you information on your Google Ads assets, such as asset performance, asset diversity, competitor performance, industry trends and more.