On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.
Here is a recap of what happened in the search forums today...
A few weeks ago, we reported Google was exploring ways to allow sites to opt out of showing up in Google's AI features, like AI Mode and AI Overviews. Google’s Sulina Connal said at the FT Strategies News in the Digital Age conference that this is a "huge engineering project."
There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them.
Google AI Mode has this feature where you can ask about a specific product, it is called "Ask about." Now when you hover over a product, the "Ask about" will overlay so you can more easily trigger the feature.
Google seems to be testing links in AI Overviews, that link to more AI Overview responses. These recipe AI Overviews linked to entities that then load a hybrid knowledge panel with an AI Overviews.