The Google September 2026 spam update is now done rolling out. It started on Thursday, September 28, 2026 at around 12:00 pm ET and completed on October 8, 2026 at 4:37 am ET. This was different from the previous few spam updates in that this one took two weeks to roll out whereas the others took only two days to roll out.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a new UGC fresh data program document that Reddit...
was a super busy week, so there is a lot more content in this recap compared to most. We start off with the Google September 2026 spam update completing, it had its third and final phase earlier in the week. Google may be issuing more manual action search penalties...
Google Ads now lets you preview the assets generated by Google AI for your Google Ads AI Max campaigns. Google added these details to the About text customization in Search campaigns help page under a new section named "Text customization asset previews."
Microsoft Bing is testing showing the local pack results without borders. Normally, the local pack has a small outline border around the results, but for some reason, Microsoft is testing not placing the outline around the local results.
Google has made major updates to the Reader Revenue Manager homepage. It was a large redesign of the page, it also now lists AI Mode, AI Overviews, and Gemini, added a matrix to the page and moved things around as well.
Microsoft Bing is getting fancy and stylish with its line separators in Bing Search. Bing is testing fading the line separators at the end of the lines.
Microsoft Bing is testing dropping favicons from Bing search result snippets. This makes the search results page look much less graphical.