I've been watching the chatter in the SEO industry, and honestly, it hasn't calmed down much since my last report for the period of June 8-12. The Google search results seem more heated today, and there appears to be an unconfirmed Google search ranking update underway.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke on stage about chunking, AI content, quality content, subscriptions, paywalls, site wide signals...
This week, we covered the typical and ongoing Google Search ranking volatility. UK’s CMA ordered Google to share its search ranking algorithm and enable data portability to some third-parties. Google Search rolled out its information...
Microsoft Bing is testing a new updated design for the news section within Bing Search. The updated news box, honestly, is easier to understand and makes it clearer that these are news sources - so I kind of like it.
Google held a Search Central Live event in Milan this week and spoke about several topics including chunking, site-wide signals, AI settings in Search Console, commondity versus non-commodity content, paywalled content, subscriptions for news sites, what clicks look like from AI Overviews and much more.
Microsoft Bing is testing a color selector / viewer in the shopping and product results within Bing Search. This will show you what colors the product is available in, without having to click over to the website to see it.
Google will be turning on conversion-based customer lists for Google Ads advertiser accounts beginning on Jun 17, 2026, with data processing to begin on August 18, 2026. This will happen to all advertisers who have already adopted both Enhanced Conversions and Customer Match but haven't yet enabled the conversion-based customer lists functionality, Google said.
Google is testing using a hot pink font for the live time for when a place is busy or not. This is part of the old popular times feature, but Google is testing or launching a hot pink font to make it really noticeable.