Google September 2026 Spam Update Has Finished Rolling Out
The Google September 2026 spam update is now done rolling out. It started on Thursday, September 28, 2026 at around 12:00 pm ET and completed on October 8, 2026 at 4:37 am ET. This was different from the previous few spam updates in that this one took two weeks to roll out whereas the others took only two days to roll out.
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Google Reveals The UGC Fresh Data Program
Google has announced its UGC Fresh Data Program, which Google says "is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search." Basically, it seems like an API UCG sites like Reddit can use to push content to Google Search faster.
Daily Search Forum Recap: October 8, 2026
Here is a recap of what happened in the search forums today...
Search Video Recaps
Google Search Issuing More Google Manual Action Penalties?
Google may be issuing more manual action penalties over the past few weeks than it has over the weeks before that. The increase in manual actions seems to have started several weeks ago, but more so recently, according to some SEOs.
Google Local Service Ads Expands How Leads Work Information
Google has updated the how leads work help documentation within Local Service Ads with a lot more detail. The changes are meaningful, including what counts as a billable phone lead and how Google handles lead quality/credits.
Google Merchant Center May Disapprove Products That Change Frequently
Google updated its help document in Merchant Center to say that if a product changes more than once per day, it may be "disapproved instead of updated if we detect a mismatch."
Google Ads AI Max Columns: Brand Inclusion, Commission, Locations Of Interest & Optimized Targeting
Google Ads is adding new AI Max related columns to the Google Ads reporting console. The columns include brand inclusions, locations of interest, commission and optimized targeting.
Google Ads Self-Services Conversion Lift Measurement
Google Ads now lets advertisers set up Conversion Lift measurement themselves. Google updated its help documentation to say that you no longer need a Google Ads representative to set up Conversion Lift measurement; you just need at least 1,000 observed conversions and a $5,000 budget.
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Daily Search Forum Recap: October 7, 2026
Oct 7, 2026Google Drops Review Snippets For Healthcare Web Pages
Oct 7, 2026Google AI Overviews Add To Calendar Feature
Oct 7, 2026Google Ads Updated Billing Menu With More Links
Oct 7, 2026Google Merchant Center New UCP Integration Hub
Oct 7, 2026Google Local Panel Gains WhatsApp Button
Oct 7, 2026This Is My 50,000 Published Story On Search
Oct 7, 2026Picture of the Day
