Google Search Ranking Volatility & Chatter Spike Today
It has been a while since I reported on a Google Search ranking update. I blame the tools, but in all seriousness, I am seeing a spike in volatility and, now probably more importantly, a spike in chatter over the past 24 hours, related to Google Search ranking changes, referral traffic changes and overall disruption in the Google Search results.
Latest Articles
Daily Search Forum Recap: October 16, 2026
Here is a recap of what happened in the search forums today...
Search News Buzz Video Recap: Google Poisoning Tracking Tools, Google AI Results Updates, Discover To Change, Google Ads, ChatGPT & SEO
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made several...
Search Video Recaps
Google Ads To Allow Certification For Online Gambling Advertisers
Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in Google Ads.
Bing Tests Read More Links In Search Result Snippets
Microsoft is testing placing "read more" links within the Bing Search result snippets, like Google officially did a year or so ago. I am able to replicate this on some browsers, where Bing adds a "Read more" link at the end of the search result snippet that links to the same place the main title links to.
Google Ads Lead Form Adds Lead Scoring For Lead Qualification
Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether they qualify under the lead scoring section.
Bing Search Testing Popular Links On Snippets
Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.
Google Ads API Releases Twice Per Month Going Forward
Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads API update monthly and now Google is switching that to two updates per month.
Archives
Google Updated Indexing API Quota Details & More
Oct 16, 2026Google Dataset Search Currently Not Returning Search Results
Oct 15, 2026Google Updates Links In AI Mode & AI Overviews Again, Won't Show Click Data
Oct 15, 2026Daily Search Forum Recap: October 15, 2026
Oct 15, 2026Universal Cart Launches In Google Search (U.S.)
Oct 15, 2026Google Automotive Model Feeds On Search Ads (Vehicle Top Ads)
Oct 15, 2026Google Tests New Search Bar In Google App
Oct 15, 2026Picture of the Day
