Google may have quietly rolled out an update on Friday, June 19th, that seems to may have impacted more of the black hat SEO side of things. It is not 100% clear because most of the tools seem pretty stable and yes there is chatter also in the more "white hat" forums, but I see a much larger spike in chatter in the more "black hat" forums.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console is expanding access to the new generative AI reporting features...
Google has updated the Google Ads help document on About reporting in AI Max for Search campaigns with a number of changes. The changes include documenting the DSA to AI Max deadline, more information on how to understand the report, a new section on navigating and interpreting Search Campaigns for Travel performance reports, and updates to focus on intent and getting regular reviews.
Google seems to be expanding access to the new Search Console generative AI performance reports to more regions, outside of just the UK. I see a number of people in India who are now reporting seeing the new AI report. I personally do not see these new AI reports yet but maybe you do?
Google has posted a new policy document for subscription linking for news publishers under the Google Publisher Center help area. Google wrote, "Any publisher using this service must adhere to these policies."
Google added a new section to the about final URL expansion in Search document named "How the landing page logic works for Travel Promotion Ads & Booking Links within Search Campaigns for Travel." This explains the relationship between your targeting settings and your landing pages and how the final URL expansion is related to that.
Google announced it has expanded its Financial Services Verification process to 24 new European Economic Area (EEA) markets. The verification requirements kicks in today, July 23, 2026. Google said they are doing this to "help stop scams before they start."
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw some significant Google search ranking volatility heat this weekend...