Google officially announced the rollout of the November 2026 core update just now, on Tuesday at around 1:07 pm ET. This core update is expected to take about 2 weeks to roll out. Google said, "This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."
Google has confirmed a data logging bug in the Search Console Generative AI performance report in Search between the dates of November 9 and November 11, 2026 which resulted in a decrease in impressions.
Google Search has received a "massive upgrade with Gemini 4 Hydrogen," said Nick Fox of Google. "The biggest model upgrade to Search yet has landed," said Robby Stein of Google. It is super fast, has better understanding, improved query fan-out and linking, more visual responses and richer language understanding.
Google has published a new help document named Identify Google Search traffic in your web analytics or server logs. This document explains how to see if Google Search is sending you traffic in your own web analytics system or server logs by inspecting the HTTP Referer header.
OpenAI just sent out its weekly ChatGPT Ads update email announcing a number of updates including intelligent bidding, new cost targets in Ads Manager, more geographic flexibility for product feed campaigns and more flexible product set filters.
Here is a recap of what happened in the search forums today...
Google Ads announced a new Invalid Traffic (IVT) overview card within Google Search. Google's Keerat Sharma wrote, "We’re rolling out the Invalid Traffic Overview Card in Google Ads to give advertisers front-end transparency into how we protect their campaigns."
Google Ads clarified in its unacceptable Business Practices policy that impersonating public figures using AI isn’t allowed, even if they disclose that they were generated or edited using AI.