Google PSA: Do Not 301 Pages that Should 404 To Your Home Page

Jan 8, 2019 - 7:55 am 9 by

Google Highway

Google's John Mueller said it again, if you 301 redirect pages that should 404 to your home page, Google will treat them as soft 404s anyway and thus all you are doing is confusing your end users. There is no benefit in using a 301 redirect for a page that you killed off when you are redirecting it to a page that is not relevant to that 404 page.

You should only 301 redirect pages to other pages that have a one to one relationship and not ones that are unrelated. So if you have a page about apples and you decide to get rid of it, redirecting your apple page to your home page is not useful.

John Mueller said on Twitter it is not useful to users and is treated as a 404 anyway. Here is the tweet:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Previous Story: G Logo Made Of Google Colored Basketballs