Google: 404s Are Not A Signal Of Low Quality

Mar 17, 2017 - 7:44 am 31 by

Google 404 Quality

For years and years, Google has been trying to communicate that 404s, page not found results, are a normal part of the web. Pages don't always live forever. 404s are not a bad thing, they are a normal thing. Of course, you don't want to return a 404 for a page that should exist, but a normal 404 is, um, normal.

That being said, John Mueller once again said, 404s are not a signal of having a low quality site.

This statement came on Twitter this morning in response to that question. Here it is:

40x status codes are not a sign of a low quality site, it just means there are certain URLs on your site that do not exist and that is okay.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Sued SerpApi Over Scraping Search Results

Dec 19, 2025 - 3:50 pm
Search Forum Recap

Daily Search Forum Recap: December 19, 2025

Dec 19, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore

Dec 19, 2025 - 8:01 am
Google

Google Product Reviews Bug On Product Detail Pages

Dec 19, 2025 - 7:51 am
Google

Google Search Testing New Sports Features

Dec 19, 2025 - 7:41 am
Google Ads

Google Ads Tests Video Assets From Merchant Center

Dec 19, 2025 - 7:31 am
 
Previous Story: St. Patrick's Day Logos From Google, Bing & More