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Search Forum Recap

Daily Search Forum Recap: February 16, 2026

Daily Search Forum Recap: February 16, 2026

Here is a recap of what happened in the search forums today...

Feb 16, 2026 - 10:00 am
Google

Data: Google AI Overview Clicks Shifting To Shopping Search Ads

Data: Google AI Overview Clicks Shifting To Shopping Search Ads

There is some new data out that shows that yes, Google's AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a massive increase in clicks on search ads and product/shopping ads.

Feb 16, 2026 - 7:48 am

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Google Search Engine Optimization

Google Warns Not To Serve "Not Available" With JavaScript

Google Warns Not To Serve "Not Available" With JavaScript

Google's John Mueller warned one site owner not to load "not available" in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not exist, preventing indexing and ranking in Google Search.

Feb 16, 2026 - 7:41 am
Google Ads

New Google Ads Calculate Your Conversion Value For New Customers

New Google Ads Calculate Your Conversion Value For New Customers

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers."

Feb 16, 2026 - 7:31 am
Google Search Engine Optimization

Google & Bing: Markdown Files Messy & Causes More Crawl Load

Google & Bing: Markdown Files Messy & Causes More Crawl Load

We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause issues with finding errors, cause more crawl load and either way, the search engines use what people/humans can see over what bots can see.

Feb 16, 2026 - 7:21 am