Google Search Ranking Volatility Heats Up - Movember Update
Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I've been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025.
Latest Articles
Daily Search Forum Recap: November 10, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Late last week, into this weekend...
Microsoft Copilot Gets AI Search With Better Links & Citations
Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. Plus, because Microsoft knows how important publishers are to the ecosystem, it is making citations and links way more prominent and clickable.
Search Video Recaps
Google Ads AI Max Underperforming Other Match Types
There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI Max is performing compared to other match types. The conversions or conversion value is greatly below other match types, in early tests, despite Google saying it should deliver 14% more.
Google: SEO Advice On Using Two Different TLDs For Your Company
Google's John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.
Google Opal Tool Creates Optimized Content In Scalable Way - Seriously?
Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way - consistently and quickly, without much human intervention. Yea, does this seem like something that might be against the Google Search guidelines?
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Week Long Google Ads Invitation Access Bug Fixed
Nov 10, 2025Daily Search Forum Recap: November 7, 2025
Nov 7, 2025Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More
Nov 7, 2025New Google Merchant Center Preferred Audience Targeting For Promotions
Nov 7, 2025Google Performance Max Gains Waze Ads & Channel Performance Reporting
Nov 7, 2025Google Finance Gets Live Audio, Instant Transcripts & AI Insights
Nov 7, 2025Google Merchant Center Adds Creative Content Section
Nov 7, 2025Google Discover Numerous Experiments Documented
Nov 7, 2025Daily Search Forum Recap: November 6, 2025
Nov 6, 2025Picture of the Day
