On the heels of the completion of the June 2024 spam update this Thursday, June 27th, I am now seeing signs of an unconfirmed Google Search ranking algorithm update and volatility. It seems more heated than the week of this spam update rollout but less weak than you'd see with a Google core update.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Search Console delays do not mean there is an unconfirmed core update rolling out...
Another rumor coming out of the Google Search Console reporting delays is that this is some sort of unconfirmed update is rolling out. Well, that is not the case at all. John Mueller of Google said this is not a core update or even an unconfirmed core update.
Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from 65% in 2021. The study says about 37% of Google searches lead to no action, 21.4% lead to another Google search and 41.5% lead to a click.
Google Search has a new shopping-related carousel named "current styles." This shows up for some shopping-related queries, and if you search for a product, it might show you style variations that may be trending.
As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search Status Dashboard like other search related issues.