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Google Search Engine Optimization

Some Sites Hit By Google Helpful Content Update Seeing Small Lifts

Some Sites Hit By Google Helpful Content Update Seeing Small Lifts

There are reports that some sites hit by the Google September 2023 Helpful Content Update are seeing small, somewhat tiny, lifts over the past week or so. Again, based on what we've been tracking, we have yet to see any recoveries but we are all hopeful we will see significant recoveries for some of those sites with the next core update.

Jul 1, 2024 - 7:51 am
Google Search Engine Optimization

Google Explains Why Soft 404s Are Bad

Google Explains Why Soft 404s Are Bad

Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error. According to Gary, soft 404s are bad because they (1) limit crawl budget and (2) the pages won't likely show up in Google Search.

Jul 1, 2024 - 7:41 am

Search Video Recaps

 
Google June Spam Update Done, Continuous Scroll Gone, AI Overview Links Top, Google Ads Query Match - YouTube
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Google Maps

Google Posts Reviews Troubleshooting & FAQs For Missing and Remove Reviews

Google Posts Reviews Troubleshooting & FAQs For Missing and Remove Reviews

A Google community manager, Alistair D., posted a Reviews troubleshooting and FAQs document in the Google Business Profiles forums. It goes through why reviews go missing, why reviews are removed and how to troubleshoot those issues with the Google Business Profiles tools.

Jul 1, 2024 - 7:31 am
Google

Google Search Tests Top Quality Store Badge Near Site Name

Google Search Tests Top Quality Store Badge Near Site Name

Google is testing placing the top quality store badge and icon next to the site name area in the Google mobile search results. This brings up that icon from the bottom portion of the snippet to the very top of the snippet.

Jul 1, 2024 - 7:21 am
Bing Search

Prompt Injection Added To Bing Webmaster Guidelines

Prompt Injection Added To Bing Webmaster Guidelines

Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs as legitimate prompts, manipulating generative AI systems (GenAI) into leaking sensitive data, spreading misinformation, or worse, according to IBM.

Jul 1, 2024 - 7:11 am