Publishers: Is Google AdSense Sustainable In The Future?

Jun 21, 2012 - 8:05 am 11 by
Filed Under Google AdSense

Google AdSense logoA WebmasterWorld thread has some worried and anxious publishers asking about the sustainability and viability of Google AdSense in their future.

These publishers are worried that if the trend continues and their revenue and income continue to decline as they invest more time and effort into their sites, that they won't be able to continue these efforts. One publisher said:

Is there enough of a future in Adsense that you will keep creating content even when the payback becomes smaller and smaller? For me, if things don't turn around, I could see myself killing off many future planned projects and websites that I'm passionate about but that are dependent on a Adsense for earnings. If that's all a website has for earning options, then I'm pretty much approaching putting up the closed/out of business sign. At the end of the day why would I bother creating a website with great articles that Google won't really rank.

Publishers, take my poll, I am curious:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Hawaii Google Street Views