Advertisers Continue To Drop Google Ads Even After Google Makes Changes

Mar 24, 2017 - 7:49 am 15 by
Filed Under Google Ads

Google Clouds

The other day, I reported that Google added ad placement controls for advertisers to help prevent their ads from showing up on hateful, offensive and derogatory content sites. But I guess those assurances were not enough for some of the bigger U.S. companies like AT&T, Verizon, Enterprise and others.

AT&T, Verizon, Enterprise, Johnson & Johnson and many other companies announced Wednesday that they are also pulling down their ads.

"We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate," AT&T said in an emailed statement. "Until Google can ensure this won't happen again, we are removing our ads from Google’s non-search platforms."

This is a big black eye for Google that seems to not to want to go away for the past couple weeks.

There is a lot more coverage of this on Techmeme. I wonder how long these companies will hold out of the Google display network?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 1, 2025

Apr 1, 2025 - 10:00 am
Google Search Engine Optimization

Google Ranking Reddit AI Translated Pages Too Well

Apr 1, 2025 - 7:51 am
Google

Google AI Overviews Tests Check Important Info Disclaimer

Apr 1, 2025 - 7:41 am
Bing Search

Bing Tests New Sitelinks Hover Shadow & Related Search Designs

Apr 1, 2025 - 7:31 am
Bing Search

Bing Copilot Answer Buttons To Image & Video Search

Apr 1, 2025 - 7:21 am
Google Search Engine Optimization

April 2025 Google Webmaster Report

Apr 1, 2025 - 7:11 am
Previous Story: Google On How They Index & Rank 360° Images