Google AdWords Quality Score Boosts Landing Page Factor

Oct 4, 2011 - 9:27 am 0 by
Filed Under Google Ads

AdWords LogoGoogle announced last night they are rolling out quality score changes. Specifically, Google increased the "weight given to relevance and landing page quality."

Landing page quality became a Quality Score factor back in 2005. Since then, Google has made many tweaks to the AdWords Quality Score algorithm, some of which has lead advertisers into bankruptcy. That being said, I have seen few complaints so far about this change, although it is not fully launched yet.

Google said, "As the changes roll out, some campaigns will see variation in keyword Quality Scores and typical ad position. Within a couple weeks, things should stabilize and we expect most campaigns will not see a significant change in overall performance."

Google told Search Engine Land that prior, poor landing pages resulted in a negative signal for the ad. Now a good landing page can result in a "strong boost" to the ad's quality score.

"What we always ask our advertisers to focus on is relevance - choose a landing page or site experience that is both relevant to the keywords that you're targeting and also a good experience for end users," said Google. "This is just continuing to sort of push on those best practices. I gives us the ability to really reward those advertisers that have been doing this, whose landing pages really are some of the best in our systems."

One advertiser at WebmasterWorld did complain:

The first thing we noticed is that we put a new account live last week and all keyword QS was over 7/10. That was all Brand and Generic keywords at 10/10 and even longtail product/semi generic keywords had a QS of 7/10. Most random! We guess it must be to do with landing page relevancy following on from this announcement on Search Engine Land, but still...generics with 10/10 QS...sweet!

The second thing we have noticed is that we have had accounts that have just received no traffic from the last week in September. We have not changed anything, budgets are all fine, credit on the accts, etc. When we looked at why there was no traffic, they notification bubble next to the keyword said that it was because the 'campaigns were not enabled.' However, they clearly were. But still there is no traffic coming through to some of the accounts, but then yesterday one of the accounts started receiving traffic again out of the blue!

Honestly, I doubt this is related but who knows.

We will track the forums over the next couple weeks and let you know about any mass complaints.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Spiked Friday - April 25th

Apr 27, 2025 - 8:45 am
Search Forum Recap

Daily Search Forum Recap: April 25, 2025

Apr 25, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Apr 25, 2025 - 8:01 am
Google Search Engine Optimization

Google: Image Streaming Is Not SEO Friendly

Apr 25, 2025 - 7:51 am
Google

Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch

Apr 25, 2025 - 7:41 am
Bing Ads

Microsoft Advertising Suspends Client Connection Requests Temporarily

Apr 25, 2025 - 7:31 am
Previous Story: Google Trusted Stores: Badges & Ratings