Google Lowercases AdWords Display URLs

Jan 24, 2011 - 8:28 am 5 by
Filed Under Google Ads

As expected Google has started to roll out their new policy of requiring the domain portion of the display URLs in the AdWords ad to be lowercase.

If you search at Google, all the domain names in the AdWords ads should appear lowercase. If not, then maybe you are on an older data center and you will soon see it.

The rollout started Friday afternoon according to a WebmasterWorld thread.

Not all advertisers are happy about it. Especially when using case helps point out the true meaning of the URL. The example given last time still makes a solid point:

PenIsland.com is definitely better than penisland.com.

From >> To

AdWords URLs Lowecase

Anyone happy with this change?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 24, 2025

Apr 24, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up April 22-23

Apr 24, 2025 - 7:55 am
Google AdSense

Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process

Apr 24, 2025 - 7:51 am
Google Search Engine Optimization

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible

Apr 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Video Interview On Verifications Must Knows

Apr 24, 2025 - 7:31 am
Google Ads

Google Ads Tree Table Reports View

Apr 24, 2025 - 7:21 am
Previous Story: Limited Google Places Verifications Options For New Businesses