Alexa Rank Still Alive Despite Shutting Down

May 26, 2022 - 7:21 am 0 by

Amazon

Despite Alexa.com formerly shutting down on May 1st and the web site saying it was retired, the backend APIs and tools seems to still work. Not that any of that matters for SEO but I found it interesting, nevertheless.

As a reminder, Amazon announced it was shutting Alexa on May 1st and it did, if you go to Alexa.com you see this notice. "We retired Alexa.com on May 1, 2022, after more than two decades of helping you find, reach, and convert your digital audience. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."

Alexa Notice

But if you try to access the backend APIs to see a URL's Alexa rank, it still seems to work. I verified this myself on some tools and they do return a score.

A WebmasterWorld thread spotted this, a user said:

I keep reading that Alexa stats were shut down on May 1st.

YES the lookup tool on my website still works. This is a native tool that runs on my server and makes requests to my own AWS account. Still working just fine.

So what is the deal, is this really dead, or is something else with the same name dead but this still works? Or is this officially dead and they're just waiting a short amount of time before they actually pull the plug?

So it might still be working for some - but like I said, why does it matter?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2025

Mar 28, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More

Mar 28, 2025 - 8:01 am
Google Maps

Google Local Knowledge Panel With Promotion Clipable Coupons

Mar 28, 2025 - 7:51 am
Google Maps

Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Prices

Mar 28, 2025 - 7:41 am
Google Ads

Google Tests Contactless Label In Place Of Curbside Pickup

Mar 28, 2025 - 7:31 am
Google Ads

Google Ads WhatsApp Conversation Goals Get Diagnostics & More

Mar 28, 2025 - 7:21 am
Previous Story: Google AdSense Updates Search Style Ad Extensions