Apple Business Connect has added a new feature named Showcase enhancements. Apple extended these showcases for longer periods and more characters.
Now you can run a Showcase for up to one year, and Showcase descriptions have increased to 100 characters so you can share additional details with your customers.
A "Showcase" allows you to share up-to-date information with your customers, like seasonal items or promotions.
Showcases are not new, we covered it before.
Here is a GIF of it in action:
Here is a static image:
Here is a screenshot from my Apple Business Connect Profile for RustyBrick over here:
Forum discussion at X.