Document: Apple Maintains A Search Index Of Billions Of Websites

Aug 7, 2024 - 7:51 am 4 by
Filed Under Apple App Store

Apple Index Server Room

As part of the DOJ ruling that Google is a monopoly, the document noted that Apple has its own search index and the index size is of billions of websites. The specific number was redacted but it said, "Apple maintains an index of about X billion websites."

This was on page 15 of the document and it goes on to say, "although it does not presently plan to use that index to offer a results page." This was quoting John Giannandrea who left Google to work at Apple back in 2018.

Here is a screenshot of this:

Google Doj Apple Index Doc

Another interesting thing John Giannandrea said there was "What you include in the index matters a lot," adding the more sites in an index, the better." The funny thing is that Google stopped touting its index size back almost two decades ago, in 2005 basically saying later that Google has no indexing limit but does have limited indexing resources. Which is why many sites that aren't "quality enough" do not get indexed these days.

So I do wonder if index size is that important these days or if Apple's billion site index is good enough?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 11, 2024

Dec 11, 2024 - 10:00 am
Google Search Engine Optimization

Google Search Console New Date Picker & 24-Hour View

Dec 11, 2024 - 9:07 am
Google

Google Shopping Product Details With Track Price, Save & Share Buttons

Dec 11, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Performance Report Compare Dates Bug

Dec 11, 2024 - 7:41 am
Google

Google Video Search Tests Dropping YouTube Channel & Upload Date

Dec 11, 2024 - 7:31 am
Google Ads

Google Merchant Center / Shopping Annotations & Badges Documented

Dec 11, 2024 - 7:21 am
Previous Story: Google Business Profiles Call Data Gone From Performance Report