Benjamin Pfeiffer, a.k.a. Phoenix, works as a search engine optimization and internet business consultant, and well as optimizer and researcher. He is owner of Rank Smart Search Marketing, and has been in the search engine optimization and marketing field since 1998. He has been responsible for overseeing teams of professional SEO�s in start to finish campaigns of hundreds of clients. Benjamin participates as veteran moderator on SEOchat.com, a popular search engine optimization forum and Associate Editor at Search Engine Roundtable, a group of senior members from the major SEO/SEM forums on the Internet reporting on news worthy events relating to the industry. Benjamin specializes in code optimization, keyword research, linking strategies, ebusiness consulting, search engine robots, search engine penalizations, and usability. Benjamin was a co-founder of Turbopromoter.com one of the first complete SEO knowledge base and project management applications available to SEO�s today. He has authored a number of articles on SEO that have been published on major news sites, and continues to write and contribute to these sources regularly. He is also the owner and founder of a network of educational publishing websites whose main means of promotion are SEO and SEM.