Banners Vs Adsense

Jan 16, 2004 - 7:07 am 0 by
Filed Under Google AdSense

Having done my fair share of banner advertising, I've long been familiar with the extremely poor performance of banner advertising. A thread in the IMR forums, Banner CTR, brought this topic up, and soon the conversation turned to Adsense CTR vs Banner CTR.

Although it's too early in the morning to put serious thought into it, I'm guessing that the Google CTR's are significantly higher due to the fact that Google's ads are specifically relevant to the topic of the page, whereas banner advertising tends to be more generally relevant to the website topic.

Whatever the reason be, Google has done a magnificent job of restoring the old 468 by 60 dimension to its previous glory.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Query Groups Report Comes To Google Search Console Insights

Oct 28, 2025 - 7:51 am
Google Maps

Google Business Profiles What's Happening Feature Expands

Oct 28, 2025 - 7:41 am
Google Ads

Google Ads Interface Gains Local Service Ads Phone Call Leads

Oct 28, 2025 - 7:31 am
Google Ads

Google Ads Showing Maps Pin Clicks In Reports

Oct 28, 2025 - 7:21 am
Google Search Engine Optimization

Google's John Mueller On Best CMSs For SEO

Oct 28, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: October 27, 2025

Oct 27, 2025 - 10:00 am
 
Previous Story: Pagerank, what difference does it make?