Subservient Chicken - Viral Marketing by Burger King

Apr 20, 2004 - 4:53 pm 0 — by
Filed Under Web Promotion

I was chatting with a client (the client happens to be a pretty big marketing guru) about blogs, viral marketing and forums and he told me about an interesting marketing tactic deployed by Burger King. Burger King launched a viral marketing campaign named

On the TV commercials they have a man dressed up in a chicken custom, which they ask them to do meaningless tasks. The chicken is of course was subservient and did those tasks. The funny part is that the  

Popular Categories

The Pulse of the search community

Follow
Subscribe Options

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 3, 2026

Mar 3, 2026 - 10:00 am
Google

Google AI Mode Sidebar Links Don't Pass Referrers - Google To Fix

Mar 3, 2026 - 7:51 am
Google

Google Knowledge Panels With Colored Table Elements Sections Rolling Out

Mar 3, 2026 - 7:41 am
Google Search Engine Optimization

How Google Search & Google Discover Picks Image Thumbnails

Mar 3, 2026 - 7:31 am
Google Ads

Google Updates Alcohol, Prescription Drugs, Gambling & Government Policies

Mar 3, 2026 - 7:21 am
Google Ads

Google Help Document On Universal Commerce Protocol (UCP) Checkout

Mar 3, 2026 - 7:11 am
 
Previous Story: Comfort in Consistency But Problems in Predictability
Next Story: Most Hotly Debated SEO Topics at Cre8asite Forums

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc
Copyright © 1994-2026 RustyBrick ®, Inc. Web Development All Rights Reserved.
This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS.