There is a new contest taking place for SEOs where one can win an iPod. The contest is named SEO Challenge and the goal it to rank #1 for the term that will be announced on the 7th of May at 9am GMT. Who is the best SEO out there, soon we will all know (excluding those who don't want to bother).
I think this is a great idea and excellent PR stunt; PageRank and Public Relations.
Credit to a thread over at SEO Chat by a long time member, thewatcher.