AskJeeves is making some noise early this week. Already three entries on them and its not even 9am (EST). On June 10th, Andy Beal reported seeing little binoculars in the search results at Ask.com. Then yesterday he announces before anyone else that Ask will be making this public. Today, I just received an email from Ask with this press release named Ask Jeeves Adds New SmartSearch(TM) Features; Upgrades Site with Binoculars(TM) Site Preview Tool. Over at SearchEngineWatch, Gary Price writes on how Ask Jeeves Sharpens Its Focus. Forum coverage on this topic has been taking place since June 10th at Search Engine Watch Forums.
Here are some interesting quotes from the press release: "Binoculars reduced the number of results pages needed to be reviewed before finding the most relevant result by 50%" "85.3% of users who tried Binoculars on Ask Jeeves said they would recommend the site to a friend"
Sounds interesting to me.