AdWords Classifications to be Revised

Nov 1, 2004 - 1:55 am 1 by
Filed Under Google Ads

The Old: Strong, Moderate, At Risk and Disabled The New: Active, Disabled and In Trial

Sometime in November Google is revamping the classification of keyword status... Strong, Moderate, At Risk and Disabled will be gone. Replacing them will be Active and Disabled, as well as "In Trial".

In Trail has been delivered to meet the problem of quick disabling of terms. Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs.

There will be a limit to the number of In Trial terms an account can have at any given time.

The Disabling of a term with under .5% CTR will continue.

As reported at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Ad Revenue Up 8.5%, Overall Revenue Up 12% & AI Overviews Served To 1.5B+ Users Monthly

Apr 24, 2025 - 4:34 pm
Search Forum Recap

Daily Search Forum Recap: April 24, 2025

Apr 24, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up April 22-23

Apr 24, 2025 - 7:55 am
Google AdSense

Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process

Apr 24, 2025 - 7:51 am
Google Search Engine Optimization

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible

Apr 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Video Interview On Verifications Must Knows

Apr 24, 2025 - 7:31 am
Previous Story: Happy Halloween from the Search Engines
Next Story: The Site Map Link