Overture's Guidelines a Tad Too Strict?

Nov 5, 2004 - 8:36 am 0 by

I was both shocked and at the same time laughing while reading a post over at Search Engine Watch Forums. The post contained a text based chat session (I think), between an Overture customer and an Overture Representative. In the conversation, the customer wanted to target a local region that just had a major hailstorm. The customer sold window screens (or something like that) and it was the hope of the customer to target these victims of the hailstorm, in order to find replacement window parts. Smart marketing, right? Well, Overture would not let the customer place an ad with the term "Hailstorm" in the ad text. Why? Because "your website doesn't have any pages about hailstorms, we can't approve your ad." The conversation gets funnier, so read the post.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 20, 2024

Dec 20, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads

Dec 20, 2024 - 8:01 am
Google Updates

Google December 2024 Spam Update 👾 Rollout Shocks Before Holidays

Dec 20, 2024 - 7:51 am
Google

Google Testing Shaded Button Sitelinks On Mobile

Dec 20, 2024 - 7:41 am
Google

Google Search To Gain AI Mode

Dec 20, 2024 - 7:31 am
Google Maps

Google Tests Nearby Hotels & Restaurants In Business Profile Listing

Dec 20, 2024 - 7:21 am
Previous Story: No Navigation from Yahoo! Search to Yahoo.com