Web Page Ranking Using Link Attributes

Nov 15, 2004 - 9:03 am 0 by

Web Page Ranking Using Link Attributes, the WLR Algorithm, as referred to over at the Search Engine Watch Forums, is the next topic referenced by Orion. This topic, relative to the others, seems a bit easier to understand. The paper, 2 pages long, explains a concept of applying weights to links based on the HTML attributes surrounding those links. So a link surrounded by a header tag will be worth more then a link surrounded by no tag at all.

For those algorithm junkies, it looks a bit like this:

W(j, i) = L(j, i)(c + T(j, i) + AL(j, i) + RP(j, i))

where given a link from page j to page i:

L(j, i) = 1 if the link exists, or 0 otherwise T(j, i) = a value that depends on the tag where the link is inserted AL(j, i) = the length of the anchor text of the link divided by a constant d RP(j, i) = the relative position of the link in the page weighted by a constant b

Members are discussing this topic now at the WLR Algorithm thread.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Did You Find the MSN Slider?