When Is It Not Worth Going After a Keyword Phrase?

Jan 18, 2005 - 11:14 am 1 by
Filed Under Keyword Research

When conducting your keyword research, some of the criteria one looks at is WordTracker data (or overture keyword suggestion tool) to determine the number of people searching on a specific keyword term. Often when looking at a very specific keyword, such as Big Blue Pineapple Chair, you will find that both WordTracker and Overture report that no one searches on that. But that does not mean you should not target that keyword phrase. If I sell Big Blue Pineapple Chairs and there is a person looking to buy a Big Blue Pineapple Chair, then that having a page on Big Blue Pineapple Chairs is a great way to easily find a new customer.

One thing the Keyword Research experts have taught me (Dan Thies & Andy Beal to name a few), is that you should not be afraid to think outside the box. Be specific, be creative, and think like your potential buyer would.

Forum discussion at SEO Chat.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Google

Google Drops Event Rich Results Carousel On Desktop Search: Bug?

Apr 21, 2025 - 7:51 am
Google

Google Live Demo Of Android AR Glasses

Apr 21, 2025 - 7:41 am
Search News

IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Apr 21, 2025 - 7:31 am
Bing SEO

Bing Webmaster Tools Working To Streamline Email Notifications

Apr 21, 2025 - 7:21 am
Bing Search

Microsoft Launches Copilot Merchant Program

Apr 21, 2025 - 7:11 am
Previous Story: Ammon Johns Discusses Problems with Referral Tracking