Two Negatives Make a Positive in a URL

Feb 1, 2005 - 10:10 am 0 by

HighRanking's forum is really great, some of the forum threads are so basic, that it really makes you think about the fundamentals - which, as many of you know, helps with the more complex areas of a topic. I think that is why many top level professors like to teach the introductory course and the very complex courses. Back on topic...

In a thread at HighRankings, a member asks if there is a difference between having two hyphens in a URL compared to one. Well, a hyphen is considered a space - although the member thinks hyphens are not a space, they are. In the thread, it seems as if, the member feel that two hyphens would make a plus sign. Elementary math, two negatives make a positive ( - * - = +). Wouldn't that be cool?

Anyway, two hyphens just equal two spaces. For example; domain.com/new-york--jets.html would translate to New York Jets. Not sure if you noticed two spaces between "York" and "Jets". But then again, do keywords in URLs help with rankings? That is a debate that has been going on since before SEOs were called SEOs (but back then they did weight in a lot).

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 10, 2026

Jul 10, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Breaks Usage Records, Social & Video Platforms Show In Search Console & More Google Ads, ChatGPT Ads & More

Jul 10, 2026 - 8:01 am
Google Ads

Google Ads Now Show AI Creation/Edited Labels

Jul 10, 2026 - 7:51 am
Google Ads

Google Automatically Assigns Product Categories With Evolving Taxonomy

Jul 10, 2026 - 7:41 am
Google Search Engine Optimization

Hack: Google AI Performance Reports For Platform Properties

Jul 10, 2026 - 7:31 am
Google Search Engine Optimization

Google: Canonicalization Issues May Take Up To Two Weeks To Resolve

Jul 10, 2026 - 7:21 am
 
Previous Story: Can a Search Engine Index a Password Protected PDF?