Ben and I thought it would be fun to hand out these funky yo-yos that light up when you use them. The slogan of the Search Engine Roundtable, "The Pulse of the Search Engine Marketing Community", is imprinted on the yo-yos. Since the SEO world is filled with such ups and downs, we thought it would be clever to give out yo-yos. Then we added the glowing aspect to the yo-yo to make it "pulse" a bit.
I admit, its not as cool as having William Hung at a party, but we are not on the same level as Jeeves.
So if you see Ben or myself at the conference, please ask for one or two. After the conference, I will probably mail out a bunch to some dedicated readers. Any left over, might get some at the Toronto SES show.