Does Google Looking at Terms within Context of a Document?

Mar 16, 2005 - 12:06 pm 2 by

An interesting thread sprung up at Search Engine Watch forums named Does google attempt to put terms in context? In this thread a member asks "How intelligent is google when putting terms in the correct context?" The example the member uses is "Wristwatches". He has a page on Wristwatches and all the areas of the page are focused on that term, Wristwatches. If he had other verbiage, that relates to wristwatches, such as "Citizen", a brand of wristwatches, would Google recognize the difference. Would citizen be understood by Google as a brand of wristwatches or would it be understood by Google as a legal resident of a specific country?

Wow, that makes for a great question. And it led me back to the February update, where the topic of LSI or Latent Semantic Indexing was the latest craze. In an other entry related to this, Daron Babin (aka SEGuru) was quote explains it well in layman terms: "He recommends writing a page of content and pulling out the keywords, then give it to someone and ask them to figure out what they keyword is. He said its about the other words on the page, its that important. If the keyword is "apple" is the page about computers or fruit?"

In the thread, I posted a reply referencing Google Suggest. As a way of example, I said "Type in "citizen", as you start typing it in, it will suggest popular searches. You will notice that the 3rd suggestion is, in fact, citizen watches." It makes you wonder, if they can use this on a large scale, in real time, and return results within milliseconds...

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Kwanzaa Decorations Are Live For 2024

Dec 21, 2024 - 9:18 pm
Google

Google Christmas Decorations Are Live For 2024

Dec 21, 2024 - 6:55 pm
Search Forum Recap

Daily Search Forum Recap: December 20, 2024

Dec 20, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads

Dec 20, 2024 - 8:01 am
Google Updates

Google December 2024 Spam Update 👾 Rollout Shocks Before Holidays

Dec 20, 2024 - 7:51 am
Google

Google Testing Shaded Button Sitelinks On Mobile

Dec 20, 2024 - 7:41 am
Previous Story: SEO Friendly Graphic Buttons