Expires META Tag Won't Affect Rankings

Mar 21, 2005 - 9:00 am 1 by

A thread at Search Engine Watch forums named Expired HTML Pages beating me out discusses one member, being upset that documents that are represented as being expired as ranking above his site. There is an expires meta tag that looks somewhat like <META HTTP-EQUIV="expires" CONTENT="Wed, 26 Feb 1997 08:21:57 GMT">

So should Google and other engines use this data to determine if a page should not be in the top results? As Phil Craven points out in the thread, "I've never heard of Google dropping pages because of a meta "expires" tag. They do use "last modified" information to speed up crawling, but not when it's in the page itself."

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Regional Differences In Google Search Experience Documentation

Sep 8, 2026 - 11:08 am
Search Forum Recap

Daily Search Forum Recap: September 8, 2026

Sep 8, 2026 - 10:00 am
Google

Google: EU DMA Changes Resulted In Largest Reduction In Search Quality

Sep 8, 2026 - 8:01 am
Google Maps

September Data In Google Business Profiles Insights Missing

Sep 8, 2026 - 7:51 am
Google Ads

Google Ads AI Dashboards Live For Some Advertisers

Sep 8, 2026 - 7:41 am
Google

Google AI Mode Tests Paginated Follow Up Responses With Skip Button

Sep 8, 2026 - 7:31 am
Previous Story: Google Messenger For Windows Virus