A thread at WebmasterWorld named Verizon Rebrands SuperPages: Offline, that is pointed me to a blog entry at the Kelsey Group's blog named Did Verizon Demote SuperPages?
What immediately caught my eye was that Verizon had changed the name of its directory from SuperPages to Verizon Yellow Pages.
John Kelsey continues by writing, "As it turns out, Verizon did not give the SuperPages brand the backing it needed and some said SuperPages.com wasn�t seen as the incumbent Yellow Pages."
Local is going to be huge, so I will try to get more entries on the local topic here. Plus I have will create a Local Search category, which you should see below.