Quality-Based Minimum Bids: Hold Keywords

Jul 18, 2005 - 8:34 am 0 by
Filed Under Google Ads

Chris_D, Search Engine Watch moderator reports the Introducion of "quality-based" minimum bids by Google AdWords. The detailed "what is" can be read at https://adwords.google.com/select/qbb.html.

Basically;

If you have any on hold keywords that you don't want to trigger ads, we suggest you delete them from your account. This is because any keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks.

The discussion on if this is good or bad for advertisers can be read at the thread.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 31, 2025

Oct 31, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility

Oct 31, 2025 - 8:01 am
Google Ads

Google: Google Ads Not Going Away With AI Mode As The Future

Oct 31, 2025 - 7:51 am
Google Ads

Cross Campaign Metrics In Google Ads Overview Tab

Oct 31, 2025 - 7:41 am
Google Search Engine Optimization

Google Merchant Center Promotions Adds Download Option

Oct 31, 2025 - 7:31 am
Google Search Engine Optimization

Google's Robby Stein On SEO For AI Mode & AI Overviews

Oct 31, 2025 - 7:21 am
 
Previous Story: Call for Search Engins to Protect Your Privacy