Quality-Based Minimum Bids: Hold Keywords

Jul 18, 2005 - 8:34 am 0 by
Filed Under Google Ads

Chris_D, Search Engine Watch moderator reports the Introducion of "quality-based" minimum bids by Google AdWords. The detailed "what is" can be read at https://adwords.google.com/select/qbb.html.

Basically;

If you have any on hold keywords that you don't want to trigger ads, we suggest you delete them from your account. This is because any keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks.

The discussion on if this is good or bad for advertisers can be read at the thread.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 15, 2025

Dec 15, 2025 - 10:00 am
Google

Google Search Live Gets Conversational Language Upgrade With Gemini

Dec 15, 2025 - 7:51 am
Google Search Engine Optimization

Google: Pre-Announcing Google Core Updates Isn't Possible

Dec 15, 2025 - 7:41 am
Bing Search

Bing Tests See More Search Results Button

Dec 15, 2025 - 7:31 am
Google Search Engine Optimization

Google Tests Property Listings In Search Results

Dec 15, 2025 - 7:21 am
Google Maps

Google Removing Q&A Feature In Google Maps For AI-Powered Ask Button

Dec 15, 2025 - 7:11 am
 
Previous Story: Call for Search Engins to Protect Your Privacy