Quality-Based Minimum Bids: Hold Keywords

Jul 18, 2005 - 8:34 am 0 by
Filed Under Google Ads

Chris_D, Search Engine Watch moderator reports the Introducion of "quality-based" minimum bids by Google AdWords. The detailed "what is" can be read at https://adwords.google.com/select/qbb.html.

Basically;

If you have any on hold keywords that you don't want to trigger ads, we suggest you delete them from your account. This is because any keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks.

The discussion on if this is good or bad for advertisers can be read at the thread.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Confirmed: Google Ads Errors & High Latency Issues

Jul 2, 2025 - 7:55 pm
Search Forum Recap

Daily Search Forum Recap: July 2, 2025

Jul 2, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Volatility Just Began - Do You See It?

Jul 2, 2025 - 8:35 am
Google Search Engine Optimization

July 2025 Google Webmaster Report

Jul 2, 2025 - 7:51 am
Google Search Engine Optimization

Google On Links & Core Updates

Jul 2, 2025 - 7:41 am
Bing Search

Bing Places Copilot Search As First Tab & Replaces All With Web

Jul 2, 2025 - 7:31 am
Previous Story: Call for Search Engins to Protect Your Privacy