Quality-Based Minimum Bids: Hold Keywords

Jul 18, 2005 - 8:34 am 0 by
Filed Under Google Ads

Chris_D, Search Engine Watch moderator reports the Introducion of "quality-based" minimum bids by Google AdWords. The detailed "what is" can be read at https://adwords.google.com/select/qbb.html.

Basically;

If you have any on hold keywords that you don't want to trigger ads, we suggest you delete them from your account. This is because any keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks.

The discussion on if this is good or bad for advertisers can be read at the thread.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 12, 2025

Dec 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More

Dec 12, 2025 - 8:01 am
Google Maps

Google Gemini Local Results In Visual Formats

Dec 12, 2025 - 7:51 am
Google Ads

Google On AI Max Inferred Intent vs Raw Text

Dec 12, 2025 - 7:41 am
Google Maps

Google Maps Share Button Drops X For Reddit & Facebook

Dec 12, 2025 - 7:31 am
Google

Google News AI-Powered Article Overviews Go Live For Some Publishers

Dec 12, 2025 - 7:21 am
 
Previous Story: Call for Search Engins to Protect Your Privacy