Quality-Based Minimum Bids: Hold Keywords

Jul 18, 2005 - 8:34 am 0 by
Filed Under Google Ads

Chris_D, Search Engine Watch moderator reports the Introducion of "quality-based" minimum bids by Google AdWords. The detailed "what is" can be read at https://adwords.google.com/select/qbb.html.

Basically;

If you have any on hold keywords that you don't want to trigger ads, we suggest you delete them from your account. This is because any keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks.

The discussion on if this is good or bad for advertisers can be read at the thread.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 30, 2025

Dec 30, 2025 - 10:00 am
Google

Google's AI Frankenstein Recipes Are A Horror

Dec 30, 2025 - 7:51 am
Bing Search

Bing Tests Expanding People Also Ask

Dec 30, 2025 - 7:41 am
Google

Google Merchant Panel With Delivery, Return & Payment Options Carousel

Dec 30, 2025 - 7:31 am
Google Maps

Google Maps Hotel Results Drop Visit Website Button

Dec 30, 2025 - 7:21 am
Bing Ads

Microsoft Advertising With All Accounts Tab

Dec 30, 2025 - 7:11 am
 
Previous Story: Call for Search Engins to Protect Your Privacy