Length of a URL

Aug 26, 2005 - 1:43 pm 4 by

Chris Boggs, great guy and he helped out tremendously with SES Coverage, asked me to look at a thread at his forum. The thread is named URL Directories and asks if a shorter URL is better then a longer URL. So I looked back in my notes (this site) and found an entry named Length of a Domain Name which specifically discusses the domain name. But what about the URL structure? I couldn't find any entries here that discussed my humble opinion on that topic.

Talking within reason, having a URL that looks like: http://www.domain.com/blog/2005/08/22/where-is-carmen-sandiego versus http://www.domain.com/blog/where-is-carmen-sandiego

Will not make a noticeable difference in your rankings. What the engines mean when they say a shorter file path structure is in terms of site navigation. For example, if I literally have to click from the main site, to the blog, to the 2005 section, to the August section, to the 22nd day section and then click on where-is-carmen-sandiego - then that is bad. But if I put a link (i.e the first, long, one listed above) on the index page, to a long URL, then the search engines will crawl it and index it well. The shorter the click path to a specific file, the better off you are. The length of the URL itself, is not a major factor in terms of search engines.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heats Up - Movember Update

Nov 8, 2025 - 8:05 pm
Search Forum Recap

Daily Search Forum Recap: November 7, 2025

Nov 7, 2025 - 10:01 am
Search Video Recaps

Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More

Nov 7, 2025 - 8:01 am
Google Ads

New Google Merchant Center Preferred Audience Targeting For Promotions

Nov 7, 2025 - 7:51 am
Google Ads

Google Performance Max Gains Waze Ads & Channel Performance Reporting

Nov 7, 2025 - 7:41 am
Google

Google Finance Gets Live Audio, Instant Transcripts & AI Insights

Nov 7, 2025 - 7:31 am
 
Previous Story: Upgraded to MT 3.2