One of the many reasons as to why Cre8asite Forums rocks is because they have a great member base. Part of that base includes Ammon Johns (aka Cre8asite Administrator Black_Knight). In my opinion, Ammon is one of the most knowledgeable SEMs in the world. It will probably be very clear to you from a recent thread at Cre8asite Forums. In that thread a member asks for help, like so many do. Ammon and team jump to the rescue offering advice. But normally you would not see the detail Ammon and the Cr8asite Family go into, when offering free assistance on SEO concepts. It is hard to summarize these efforts and details in a blog post, I strongly recommend you skim the thread to understand what I am talking about.