AdSense Compared to YPN: Advantage YPN

Sep 19, 2005 - 11:41 am 8 by
Filed Under Contextual Ads
Recently I was able to delivery both YPN & AdSense ads here on 50/50 rotation. In the past I used word of mouth to report on Google AdSense Versus Yahoo! Publisher Network performance. I did promised you to share some results, on a generic level, of the two programs compared side by side. So here we go...

Date Range: 09/09/2005 - 09/19/2005

Network YPN AdSense Advantage
Impressions Bit More Bit Less Slightly YPN
Clicks Bit More Bit Less Slightly YPN
CTR Equal Equal None
CPM Much Higher Much Lower YPN 81% Higher
Earnings Much Higher Much Lower YPN 82% Higher


So the reports seem to match much of what I reported here. Except for the fact that YPN had less click throughs. Let me tell you the ads matched 100% (excluding one saying Ads by Yahoo! and the other saying Ads by Google). I think its ok if I report these numbers in such a generic fashion.
 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 20, 2024

Dec 20, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads

Dec 20, 2024 - 8:01 am
Google Updates

Google December 2024 Spam Update 👾 Rollout Shocks Before Holidays

Dec 20, 2024 - 7:51 am
Google

Google Testing Shaded Button Sitelinks On Mobile

Dec 20, 2024 - 7:41 am
Google

Google Search To Gain AI Mode

Dec 20, 2024 - 7:31 am
Google Maps

Google Tests Nearby Hotels & Restaurants In Business Profile Listing

Dec 20, 2024 - 7:21 am
Previous Story: Yahoo! Adds Wayback Machine Link in Cache