Preparing Your Site for Hurricane Rita

Sep 23, 2005 - 8:42 am 0 by

The ever so much feared downtime and its effects on search engine rankings have sprung up conversation at the WebmasterWorld supporters forum (paid access only). The thread is named My server is in Houston & Hurricane Rita's Coming, Should I Move it ASAP?

Hurricane Rita is being tracked and expected to hit over Texas. The storm's path does not look good for many, and we just hope and pray it does not do as much damage, as is expected.

But what about the damage it can have on an online business. Many hosting farms are located in Texas, and what if those hosts go down and are not operational for 12 hours, 1 day, 2 days and so on? Besides for the fact that if your site is down for any number of hours, you are losing potential sales and customers. What about the affect it can have on your search engine rankings?

The longer you are down, the higher the potential for a negative impact on search engine rankings. Personally, I think it is logical to assume being down for 12 hours will not impact your rankings in the engines. But beyond that, I do not know. All the engines say they keep trying, but for how long?

So how should you prepare? (1) Get your sites set up on a backup server, in a different location. (2) Make sure all the files and databases are sync'ed up frequently. (3) Lower the TTL (time to live) to the lowest maximum you can. (4) Test the backup server. (5) Get ready to change your DNS information to point over the domain names to the new server's IP addresses. If the TTL is low enough, you can expect some name servers to update within 30 minutes or less, whereas others can take up to 48 hours.

Paid forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Google

Google Drops Event Rich Results Carousel On Desktop Search: Bug?

Apr 21, 2025 - 7:51 am
Google

Google Live Demo Of Android AR Glasses

Apr 21, 2025 - 7:41 am
Search News

IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Apr 21, 2025 - 7:31 am
Bing SEO

Bing Webmaster Tools Working To Streamline Email Notifications

Apr 21, 2025 - 7:21 am
Bing Search

Microsoft Launches Copilot Merchant Program

Apr 21, 2025 - 7:11 am
Previous Story: AdWords API Bug Causes Major Issues with Advertisers
Next Story: Yahoo! SERP Update