Many Switching to YPN Exclusively

Sep 27, 2005 - 9:36 am 0 — by
Filed Under Yahoo Publisher Network

It looks like according to a DigitalPoint thread that asks Would you switch to YPN 100%? that many will switch to YPN now. Why? Bottom line, Google is paying out a lot less then Yahoo! on a CPC basis. I wonder how this will change as the network grows and the advertisers adjust the campaigns to factor in YPN advertisers.

 

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