A ZDNet Blog entry named Google to start renting videos? shows how Google recently updated their terms and conditions for the Google Video Upload program, "and with it comes some insight into new features that Google may be preparing to launch for Google Video — including rentals."
Even more interesting, numerous mentions of "renting" is scattered throughout the new terms which suggests that they could be getting closer to providing pay-per-view or similar service — of course that would involve some sort of payment system in place (Google Purchases).
Media company? :) Where is Google going with this?
Forum discussion at DigitalPoint Forums. Where one member points out a search on dvd at Google.co.uk brings up Google as the number one organic result. Here is a screen capture from December 26, 2005 at 10:00AM (EST).