A Google Sitemaps post named Improving your site's indexing and ranking describes several tips to improve a sites ranking in the Google index. Here are the tips;
- Make sure your site is full of unique, high-quality content.
- Does your site follow the webmaster guidelines?
- Does your site use hidden text?
- Does your site use keyword stuffing?
- Does your site buy links from other sites or participate in link exchange programs that don't add value for visitors?
- Do you use search engine optimization?
A thread at Cre8asite forums notes how Google once more takes a jab at buying links. Now you see how they worded this.
Does your site buy links from other sites or participate in link exchange programs that don't add value for visitors?
Does this mean it is 'ok' to buy links from sites that "add value for visitors?"
Forum discussion at Cre8asite Forums.