A Search Engine Watch Forum thread named Adwords and suicide: Killing for profit? reports on a member searching at Google on suicide and getting an ad that reads;
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I currently see the ad on the second page of the results. I guess it does not have a huge CTR value.
This is somewhat related to a topic I posted at SEW blog about Man's Search Query to be Used in Court Case so be careful.
Forum discussion at Search Engine Watch Forum.