Yahoo! Makes Sense of Wikipedia in SERPs

Feb 24, 2006 - 7:57 am 0 by

Yahoo! posted a new blog entry last night named Going deeper into the Wikipedia which describes Yahoo!'s approach to utilizing the Wikipedia. If you do a search and a wiki result is found within the SERPs, no matter if it is #1 or 100, it shows "Quick Links" to deeper wiki pages. For example, conduct a search on coffee and scroll down to the wiki result. You will see links to "Etymology and history - The cafe - Coffee bean types" on the site of Quick Links.

Google's approach is a bit different, they place the Wikipedia results, when they deem it appropriate, in the One Box location. Giving them prime real estate, and placing wikipedia results at the top, which may not be as useful as the way Yahoo! does it. So does Google still treat Wiki too well?

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Why Apple Wants To Be Involved In Google's US Antitrust Case

Dec 26, 2024 - 7:31 am
Google Ads

Google Ads Bug May Lead To Broad Match Quietly Being Turned On

Dec 26, 2024 - 7:21 am
Misc Google

Googlers Working Christmas & Christmas Eve (2024 Edition)

Dec 26, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: December 24, 2024

Dec 24, 2024 - 10:00 am
Google Ads

Google Ads Policy Disapproves Ads Pointing To Sites With Manual Actions

Dec 24, 2024 - 7:51 am
Google Ads

Google Ads New Asset-Level Conversion Data in Performance Max

Dec 24, 2024 - 7:41 am
Previous Story: Yahoo Interviewing Individual YPN Publishers?